Wallapop turned 10 in June 2023 and it will be thanking its community for their positive impact during the past decade.  How? Through adedicated documentary elevating user stories & sustainability impact model, a press event and an exclusive red-carpet premiere with a very special dress-code: reused & from Wallapop.

“Gracias” is a short documentary starring users to thank them for the positive impact generated by buying and selling through the app, in the last decade.

A story written by Ana Rujas and directed by Luc Knowles and based on 17 milions of users.
We filmed a roadtrip through Spain to meet and know the stories from the six protagonists.

An idea from the Wallapop Team and produced by Clapham.  

💚

︎︎︎ Creative Supervision & Art Direction: Ana Seró
︎︎︎ Creative Supervision & Copywriting: Ángela García & Carlos Gómez
︎︎︎ Project Manager: Marta Lázaro
︎︎︎ Creative Manager: Natacha Cano
︎︎︎ PR & Comms: Cristina Gómez & Elena Custodio

We launched the short documentary in a special event in Madrid.

We celebrated users and Wallapop friends for these 10 years and every story that was part of the shooting and the positive impact on the planet.

And we maded through a super special dresscode: reused. We inspired all the attendants to come with a Wallapop look to catwalk in the very first reused red carpet.

Even some of the attendants got the Wallapop logo tattooed. 🤯️

Here the sum up:



︎︎︎ Photography: Xavi García
︎︎︎ Film: Marc Hierro