LO QUE NECESITAMOS
NUEVO✨️
ES LA FORMA DE VER LAS COSAS
Reusing is more present in our daily lives than we thought. However, when we want to buy something we usually think about new products. This campaign is a reflection to promote a more human way of consuming, by changing people’s mentalities.
A change that top model Jon Kortajarena has experienced himself in the past few years, collaborating with Greenpeace and refusing to promote fast fashion.
A change that top model Jon Kortajarena has experienced himself in the past few years, collaborating with Greenpeace and refusing to promote fast fashion.
︎︎︎ Brand Creative Supervision: Ana Seró & Carlos Gómez
︎︎︎ Brand Project Manager: Marta Lázaro
︎︎︎ Brand Creative Manager: Natacha Cano
︎︎︎ Creative Agencies: MONO Madrid + Revuelta
︎︎︎ Brand Project Manager: Marta Lázaro
︎︎︎ Brand Creative Manager: Natacha Cano
︎︎︎ Creative Agencies: MONO Madrid + Revuelta
Together with the fashion photographer Txema Yeste, we shot 6 photos materializing the pressures that pushed people to consume new things, even if we don’t need it.
Via a billboard in the center of Madrid, we offered the photos to the media, daring them to launch a report about conscious consumption. We also launched an Instagram video that reached more than 1.1M organic visits in less than 24hours.
The good news is that S Moda, the monthly magazine of El País published it. And this meant appearing for free in the most widely read Spanish-language newspaper in the world!
