NO Nueva
Colección de Moisés Nieto X Wallapop
Do we really need so many new collections while there are tons of reused products that are just as good?
Every year, retailers launch hundreds of new collections pushing us to buy compulsively, even things we don't need. And this doesn't just apply to fast fashion, but also tech goods, furnishing, etc.
To continue promoting a more conscious way of consumption we also decided to launch a new collection – yet another one – only to hack it.
We teamed up with the sustainable fashion designer Moisés Nieto, who announced the launch of his new collection, inviting media to the premier.
What nobody expected was that Wallapop was behind all this. And Moises Nieto's "new" collection wasn't new or designed by him. It was made up of products found on Wallapop.
Every year, retailers launch hundreds of new collections pushing us to buy compulsively, even things we don't need. And this doesn't just apply to fast fashion, but also tech goods, furnishing, etc.
To continue promoting a more conscious way of consumption we also decided to launch a new collection – yet another one – only to hack it.
We teamed up with the sustainable fashion designer Moisés Nieto, who announced the launch of his new collection, inviting media to the premier.
What nobody expected was that Wallapop was behind all this. And Moises Nieto's "new" collection wasn't new or designed by him. It was made up of products found on Wallapop.
PROJECT SUPERVISION, CREATIVE IDEATION & ART DIRECTION: Ana Seró
CREATIVE IDEATION & COPYWRITING: Carlos Gómez (Independent Creative Director), Ángela García
PROJECT MANAGEMENT: Marta Lázaro
CREATIVE PRODUCTION: Andrea Ares
CREATIVE MANAGER: Natacha CanoHEAD OF EXTERNAL COMMS & PR: Cristina Gómez
VIRALITY MANAGER: Marta Gui
INFLUENCER MANAGER: Manuela Nerini
PR & EXTERNAL COMMS: Elena Custodio
SOCIAL MANAGER: Germán López
PR AGENCY: Appletree
AV PRODUCTION: La Kinki Factory
DIRECCION AV: Guillermo Aliaga & Pedro Triviño
DOP: Oriol Colomar
PRODUCTION DESIGN: Andrea Gandarillas
ART ASSISTANTS: Elena López, Irene Cuesta, Amalia di Gregorio y Julieta Iacono
HACK VISUAL ARTIST: Ausias Pérez + TOT Studio
SOUND DESIGN: Alan Neil
EVENT PRODUCTION: El baúl de las Piqué
SOCIAL MEDIA AGENCY: This is Odd
INFLUENCERS AGENCY: Hamelin
CREATIVE IDEATION & COPYWRITING: Carlos Gómez (Independent Creative Director), Ángela García
PROJECT MANAGEMENT: Marta Lázaro
CREATIVE PRODUCTION: Andrea Ares
CREATIVE MANAGER: Natacha CanoHEAD OF EXTERNAL COMMS & PR: Cristina Gómez
VIRALITY MANAGER: Marta Gui
INFLUENCER MANAGER: Manuela Nerini
PR & EXTERNAL COMMS: Elena Custodio
SOCIAL MANAGER: Germán López
PR AGENCY: Appletree
AV PRODUCTION: La Kinki Factory
DIRECCION AV: Guillermo Aliaga & Pedro Triviño
DOP: Oriol Colomar
PRODUCTION DESIGN: Andrea Gandarillas
ART ASSISTANTS: Elena López, Irene Cuesta, Amalia di Gregorio y Julieta Iacono
HACK VISUAL ARTIST: Ausias Pérez + TOT Studio
SOUND DESIGN: Alan Neil
EVENT PRODUCTION: El baúl de las Piqué
SOCIAL MEDIA AGENCY: This is Odd
INFLUENCERS AGENCY: Hamelin
