Efecto
ALDI
When you find a quality product on sale or that item you've been wanting to buy at a good price, you can't help but share it. It's the #EfectoALDI, a concept that captures a feeling we've all experienced at some point—leaving the supermarket proud of our purchase and eager to share everything we've found at low prices.















Team
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Senior Art Director.
Creative concept & Art Direction development, oversee production, and uphold the artistic direction's quality standards. -
Agency: DDB Barcelona
Executive Creative Direction: Jose Maria Roca de de Vinyals.
Creative Direction: Matilde Sabrás y Héctor Jurado
Creative Team: Lidia Gutiérrez y Ana Seró. -
Production House: Harry Rules
Director: Dionisio Naranjo
Director 2: Ayala