Not New Collection
Moises Nieto x Wallapop

Do we really need so many new collections while there are tons of reused products that are just as good?
Every year, retailers launch hundreds of new collections pushing us to buy compulsively, even things we don't need.
And this doesn't just apply to fast fashion, but also tech goods, furnishing, etc.

To continue promoting a more conscious way of consumption we also decided to launch a new collection – yet another one – only to hack it.  We teamed up with the sustainable fashion designer
Moisés Nieto, who announced the launch of his new collection, inviting media to the premier.

What nobody expected was that Wallapop was behind all this. And Moises Nieto's "new" collection wasn't new or designed by him. It was made up of products found on Wallapop.

How we hacked it

Art Direction

Impact

164 PR Hits
186M impressions (+20% over target)
+ 57% positive sentiment in social media reaching a new record
Sold out in less than 1 week
+ 2,6% CRM listed items uplift VS control group
+ 5,5% ad recall uplift

Anterior
Anterior

The Good Types

Siguiente
Siguiente

For the change