Voices X The Progress

Progress is full of stories. That's why, together with Fundación "la Caixa," we created Voces del Progreso. A social media content platform where we give a voice to people who believe that social transformation is possible. People involved in social work, labor integration, child poverty, education, scientific research, or mental health.

We launched 60-second snack videos in which we didn't reveal the identity of the protagonists until the end, giving prominence to the voice throughout the content. We also created a podcast on Spotify and many other pieces for the monthly content plan to share the different stories of the foundation.

Team

  • Brand Creative Supervisor & Art Director.

    Lead the creative strategy and concept, oversee production, and uphold the artistic direction's quality standards.

  • Agency: Manifiesto
    Executive Creative Direction: Noelia Fernández
    Creative Direction: Montse Bernardo
    Art Direction & Supervision:
    Ana Seró Art Direction: Nico Navas
    Copy & Supervision: Lidia Gutiérrez
    Copy: Ana Ruiz
    Account Supervisor: Amanda Bellart

  • Film: Cristina Tomás
    Photography: Cristina Tomás
    Producer: Nur Pasqual

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Poems X The Progress