Voices X The Progress
Progress is full of stories. That's why, together with Fundación "la Caixa," we created Voces del Progreso. A social media content platform where we give a voice to people who believe that social transformation is possible. People involved in social work, labor integration, child poverty, education, scientific research, or mental health.
We launched 60-second snack videos in which we didn't reveal the identity of the protagonists until the end, giving prominence to the voice throughout the content. We also created a podcast on Spotify and many other pieces for the monthly content plan to share the different stories of the foundation.
















Team
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Brand Creative Supervisor & Art Director.
Lead the creative strategy and concept, oversee production, and uphold the artistic direction's quality standards. -
Agency: Manifiesto
Executive Creative Direction: Noelia Fernández
Creative Direction: Montse Bernardo
Art Direction & Supervision: Ana Seró Art Direction: Nico Navas
Copy & Supervision: Lidia Gutiérrez
Copy: Ana Ruiz
Account Supervisor: Amanda Bellart -
Film: Cristina Tomás
Photography: Cristina Tomás
Producer: Nur Pasqual